{"title":"Joan Twins","description":"\u003ch1\u003e PICARD x Joan Twins\u003c\/h1\u003e\n\n \u003ch2\u003eOur cooperation and the creation of a limited edition\u003c\/h2\u003e\n\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe have been working regularly with the two influencers Melina and Elena, also known as the “Joan Twins”, since September 2018. The two are now part of our PICARD family.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIn 2020, we launched the #schreibedasBlattneu campaign, for which white bags and backpacks were sent to influencers. “\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIn the Corona year, we at PICARD\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e  \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ereceived a great backpack. No pattern, completely white, radiantly beautiful! Matching the\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e  \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e“We painted the backpack ourselves for the #writethepagenew campaign,” said the Joan Twins.\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe Joan Twins have created a wonderful creation from the “Berlin” model backpack.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\"We wanted to capture a moment that was very important to us before Corona. We are passionate concertgoers and the motif we chose was created at a Kiss concert.\"\u003c\/span\u003e\u003c\/i\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e- Joan Twins\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe basis for the print on the backpack is the picture that was taken at this concert and drawn by the Joan Twins on their backpack with black markers, which ultimately led to this great print. This picture was then digitally printed directly onto the leather.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe were so impressed by the creative design of the two that we absolutely wanted to create a limited edition of the backpack. Each individual backpack was lovingly handcrafted in our PICARD factory in Obertshausen.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/5232\/9143\/collections\/Insta_JoanTwins_2021_5_2.jpg?v=1636648088","url":"https:\/\/picirdfashion.com\/en\/collections\/joan-twins.oembed","provider":"PICARD Fashion","version":"1.0","type":"link"}